Zuckerberg San Francisco General Hospital and Trauma Center

An amazing story, San Francisco’s General Hospital has been integral to the health of the City for more than 150 years, but had never deliberately branded themselves. We were hired to discover the unique truths, of which there were many, to position the hospital so they could get the credit they deserved. From those truths we created a new logo to complement their new name that acknowledges the generous contribution of Dr. Priscilla Chan and Mark Zuckerberg and an outreach campaign to bring a breadth of meaning to the new tagline–Care. Work was produced in English, Spanish and Cantonese.

ClientZuckerberg San Francisco GeneralServicesStrategic Positioning, Naming, Identity, TV, Radio, Digital Display, Website, OOH, Newspaper