Working with EARN, a non-profit that helps low-income families save money, we based the campaign on a research-based strategic insight: We all know we should save money, but few actually do. We needed to turn a passive, often negatively messaged activity, into one that feels more proactive and uplifting. So SaverLife was born. SaverLife is a program jointly supported by EARN and the San Francisco Office of Financial Empowerment that creates a saving community, delivers weekly financial tips to members and rewards good saving behavior with cash incentives.
