After a round of research across the country, we strategically determined that a new coalition should be formed to be the watch dog for the rights and resources for people to get their taxes done well, for free and connect them to complimentary organizations for further financial assistance.

We named that organization the Tax Time Allies and created an identity system for it. The logo captures that celebratory feeling of getting something done well. We have also created a digital campaign to increase awareness of these services.